There’s never been a better time to upgrade your tech. This is the year Apple dazzled shoppers with new releases of MacBook Pros, iMacs, iPhones, Apple Watches and so much more. Since Apple products and gifts are always at the top of many of our holiday wish lists, this is the time to stock up and save on Apple products for yourself or loved ones with these extended Black Friday Apple deals.
Keep reading for the best Apple post-Black Friday and early Cyber Monday deals, while supplies (and these killer deals) last.
Quick links to the best Apple Black Friday deals
Save big on Apple iPad tablets this Black Friday.
- Apple iPad (10th generation), $499 at Amazon (reduced from $599)
- Apple iPad Air (5th generation), $500 at Amazon (reduced from $600)
- Apple Pencil (2nd generation), $89 at Amazon (reduced from $129)
Here are the best Apple AirPods earbud and headphone deals we found today.
- Apple AirPods (2nd generation), $90 at Walmart (reduced from $129)
- Apple AirPods Pro with Lightning charging case (2nd Generation), $169 at Walmart (reduced from $249)
- Apple AirPods Pro with USB-C charging case (2nd Generation), $190 at Amazon (reduced from $249)
- Apple AirPods Max, $450 and up (reduced from $549)
We found huge savings on the Apple Watch 8 and Apple Watch 9 at Amazon and Walmart.
- Apple Watch Series 9 (41mm, GPS), $329 at Amazon (reduced from $399)
- Apple Watch Series 9 (45mm, GPS), $359 at Amazon (reduced from $399)
- Apple Watch Series 9 (41mm, GPS + Cellular), $429 at Amazon (reduced from $499)
- Apple Watch Series 9 (45mm, GPS + Cellular), $459 at Amazon (reduced from $529)
- Apple Watch Series 8 (41mm GPS), $299 at Amazon (reduced from $399)
- Apple Watch SE (41mm, GPS), $179 at Walmart (reduced from $249)
- Apple Watch SE (44mm, GPS), $209 at Walmart (reduced from $279)
You can save big on Apple AirTag smart trackers — they’ve been reduced to their best prices of the season.
- Apple AirTags (each), $24 at Amazon (reduced from $29)
- Apple AirTags (4 pack), $79 at Amazon (reduced from $99)
Here are the best MacBook and IMac computer deals of Black Friday 2023.
- 13.3″ MacBook Air with 256GB storage, $750 at Amazon (reduced from $999)
- 15.3″ MacBook Air with 256 GB storage (2023): $1,049 at Amazon (reduced from $1,299)
- 14.2″ MacBook Pro with 512GB storage (2023): $1,449 at Amazon (reduced from $1,599)
- 16.2″ MacBook Pro with 512 GB storage (2023): $2,299 at Amazon (reduced from $2,499)
- 2023 24″ iMac with M3 Processor, $1,234 at Amazon (reduced from $1,299)
- Mid-2020 27″ iMac: $1,120 at Amazon (reduced from $1,999)
13.3″ MacBook Air with 256GB storage (2020): $750 (save $249)
Looking for an affordable MacBook? Amazon has one of the best deals out there on an older Air model. For just $750, you can get your hands on the 2020 MacBook Air – a full $250 off its original $999 price tag.
Under the hood lies Apple’s powerful M1 chip, which boasts seamless performance. It also includes a vibrant 13.3-inch Retina display, ample 8GB RAM and 256GB SSD storage. And its battery life clocks in at an impressive 16 hours of use per charge.
While it may not be the newest Air generation, this laptop still supports the latest version of MacOS right out of the box. Not to mention, the same collection of core apps are pre-installed as on current MacBook models.
You can also get this laptop bundled with three years of AppleCare+ protection for $889, or just $139 more.
14.2″ MacBook Pro with 512GB storage (2023): $1,449 ($150 off)
Amazon has a Black Friday steal on Apple’s latest 14.2-inch MacBook Pro with seriousy great specs. You’ll enjoy 18GB of ultra-fast RAM and a generous 512GB SSD. And its display is retina-level gorgeous at 3,456 x 2,234 pixels.
Cutting-edge wireless is also onboard with WiFi 6E and Bluetooth 5.3. But what truly makes this MacBook shine is its M3 Pro chip – an processing powerhouse that delivers incredible performance.
We’re also big fans of its 22-hour estimated battery life. Imagine what you could create or consume with that kind of longevity on a single charge — it’s impressive.
This Amazon Black Friday deal is for a current model MacBook Pro configured with 18GB of RAM and 512GB of SSD storage. The 14.2-inch display offers a stunning 3,456 x 2,234 pixel resolution. And for wireless connectivity, you get Wi-Fi 6E and Bluetooth 5.3 support. However, it’s the processing power of Apple’s M3 Pro that sets this laptop apart. We’re also huge fans of this computer’s battery life, which is up to 22 hours.
You can also save $150 on the 14.2-inch MacBook Pro with 1TB of storage. It’s currently $1,649 (reduced from $1,799). You can add on three years of AppleCare+ protection for $279 more.
16.2″ MacBook Pro with 512 GB storage (2023): $2,299 ($200 off)
Want to go big? Amazon has a Black Friday deal on the latest model of the 16.2-inch MacBook Pro. It too has 18GB of RAM and 512GB of storage, with up to 22 hours of battery life.
15.3″ MacBook Air with 256 GB storage (2023): $1,049 (save $250)
One of the latest MacBook Air deals is from Amazon, and it nets you 19% off its retail price of $1,049. This slim and lightweight laptop boasts a gorgeous 15.3-inch Liquid Retina display with 500 max nits of brightness.
Powering the machine is Apple’s zippy M2 chip – until recently their most powerful processor. This model offers 8GB of memory and 256GB of SSD storage. With those specs, you’re set up for speedy productivity. And its 18-hour battery means a full day’s work before needing a charge. Plus, its crisp, brilliant display and powerful M2 chip make it a mobile powerhouse for creativity, entertainment and more.
Amazon has four color options for this MacBook Air, including starlight, midnight, silver and space gray. At the time of purchase, you can upgrade the internal storage to a 512GB SSD for $1,250 (a total savings of $249).
Apple AirPods (2nd generation): $90 (30% off) at Walmart
Snag these Apple AirPods (2nd Generation) today at Walmart for just $90 — that’s 38% off their usual $129 price.
There’s a difference between these second-generation Apple AirPods the Apple AirPods Pro (2nd Generation). This version does not have a wireless charging case. Battery life is up to five hours per charge (or up to 24 hours with multiple charges within the case).
These wireless earbuds are designed to work seamlessly with all of your other Apple gear. They rely on Apple’s H1 chip to automatically pair with your iPhone, iPad, Apple Watch, iMac and/or MacBook. Features missing from these less expensive earbuds, that you will find in the AirPods Pro (2nd Generation), include adaptive audio, active noise cancellation, spatial audio with dynamic head tracking and a transparency mode.
These earbuds are also not sweat or water resistant. For someone who’s looking to hear high-quality stereo audio, at just $90, these AirPods (2nd Generation) are an unbeatable value.
Get Apple AirPods Pro 2: $169 ($80 off) at Walmart
Walmart has slashed the price on the second generation Apple AirPods Pro (2nd Generation) wireless earbuds with the Lightning charging case. Right now, you can get them for $169, a savings of $80 off their $249 list price.
These Apple wireless earbuds offer active noice cancellation, spatial audio with dynamic head tracking, a wireless charging case and up to a six hour battery life (or up to 30 hours with multiple charges from their charging case).
If you’re an Apple iPhone, Apple Watch, iPad, MacBook or iMac user, these are the wireless earbuds you want to paired with your gear. You get auto pairing between all of your Apple devices, plus the ability to locate the AirPods Pro using the Find My app.
These earbuds are the perfect gift for the Apple users on your gift list who would appreciate comfortable, lightweight and easy to use wireless earbuds that offer excellent noise cancellation.
You can find the USB-C charging case at Amazon, also on sale for Black Friday.
AirPods Max Wireless Headphones: $450 (18% off) at Amazon
The Apple AirPods Max are high-end, premium wireless headphones and are a top pick in our best over-the-ear noise cancelling headphones coverage. Right now on Amazon, get these popular headphones for just $450, which is $99 off their regular price.
If you’re looking for headphones that sound incredible, especially when you utilize the spatial audio with dynamic head tracking, the Apple AirPods Max are a good choice. When listening to supported music or audio from a TV show or movie, whatever you’re hearing will sound like it’s surrounding your head and will automatically adjust with your head movements.
Also, like the AirPods Pro wireless earbuds, after you pair the AirPods Max headphones once with any compatible Apple device, such as your iPhone, iPad, Mac, MacBook, Apple TV, or Apple Watch, they’ll automatically pair with whichever device you’re using and will intelligently switch between devices whenever you do. Another feature that’s only available to Apple users is that these headphones can be located using the Find My app if they get misplaced.
For an Apple user who wants wireless, noise cancelling headphones that generate truly impressive audio, the AirPods Max make a great gift.
Apple iPad (10th generation, 64GB): $499 (save $100) at Amazon
You can get this top-rated tablet right now during Amazon’s Black Friday sale for just $499.
The Apple iPad 10th generation is the most current version of this iPad model. It’s powered by Apple’s A14 Bionic chip, offers a 10.9-inch Liquid Retina display and is equipped with 64GB of internal storage.
This is the Wi-Fi + cellular version of the popular tablet, a terrific choice for middle school, high school or college students.
Apple iPad Air (5th generation): $500 (17% off) at Amazon
The iPad Air 5th Generation is Apple’s most current version in of this model iPad. Right now it’s on sale for $500 at Amazon.
This iPad Air is the Wi-Fi only version that offers a 10.9-inch Liquid Retina display and 64GB of internal storage. It’s powered using Apple’s M1 processor and runs that latest version of iPadOS 17.
For someone who wants a super thin and lightweight tablet, which makes it comfortable to hold for extended periods (such as when reading an eBook), this is the iPad model to choose.
Apple Pencil (2nd generation): $89 (31% off) at Amazon
One of the best things about the Apple iPads is that when you use them with an optional Apple Pencil stylus and a compatible app, you’re able to handwrite or draw directly on the tablet’s screen. This transforms any iPad into a powerful note-taking device. However, the Apple Pencil can also be used to create digital artwork or annotate PDF files.
Most of the newer iPad models support Apple Pencil (2nd Generation), which is now on sale at Amazon for just $89 (which is $40 off).
If your iPad supports only the first generation of the Apple Pencil, this too is on sale for 26% off, which brings the price down to a mere $73.
15.3″ MacBook Air: $1,050 (19% off) at Amazon
The MacBook Air is the thinnest and lightest version of the MacBook laptop computers (compared to the MacBook Pro). This particular 2023 model offers a 15.3-inch Liquid Retina display, 8GB of unified memory and 256GB of internal SSD storage.
This version of the MacBook Air is powered using Apple’s M2 silicon. It’s available in four casing colors – space gray, midnight, silver and starlight.
Right now, you can get this top-rated laptop at Amazon for $1,050, reduced from $1,299. This means you’ll save $249, but only for a limited time.
Apple Watch Series 9: $329 and up at Amazon (save $70)
During its 2023 Black Friday sale, Amazon has cut the price of the current model Apple Watch Series 9 (41mm GPS) down to $329, a savings of $70. In fact, all Apple Watch 9 models are $70 off at Amazon today, including those with GPS + Cellular functionality.
In terms of appearance, the Apple Watch Series 9 should look familiar to anybody who already has an Apple Watch. But it’s what’s inside the watch that makes Apple Watch Series 9 worthy of your consideration. The enhanced performance of the S9 processor, combined with the brighter screen, better battery life, the enhanced capabilities of the WatchOS, and the improved preinstalled apps make the watch more reliable than last year’s model.
To learn more about this capable smartwatch, check out our Apple Watch 9 review by CBS Essentials’ own Jason Rich.
- Apple Watch Series 9 (41mm, GPS), $329 at Amazon (reduced from $399)
- Apple Watch Series 9 (45mm, GPS), $359 at Amazon (reduced from $399)
- Apple Watch Series 9 (41mm, GPS + Cellular), $429 at Amazon (reduced from $499)
- Apple Watch Series 9 (45mm, GPS + Cellular), $459 at Amazon (reduced from $529)
Apple Watch Series 8 (GPS): $299 (25% off) at Amazon
If you want to save some cash, check out this Apple Watch Series 8 with a 41mm housing. It’s the 41mm GPS version of last year’s model, but it still offers an impressive collection of communications, productivity, health, entertainment and safety features. It’s also water resistant.
At the moment, only the Apple Watch Series 8 with this configuration (the Starlight casing and Starlight Sport Band), along with the same version of the watch in Product(Red), are on sale for $299, a savings of $100.
Be sure you check out the other Apple Watch Series 8 configurations that are also being heavily discounted right now on Amazon. This is an example of how purchasing a slightly older version of popular Apple gear will get you extra savings (compared to the current model, which in this case in the Apple Watch Series 9).
Apple Watch SE: $179 and up at Walmart
The best price on the new-for-2023 Apple Watch SE this Black Friday can be found at Walmart. The retailer has marked down this watch by $70, bringing its price down to $179 for the 40mm version and $209 for the 44mm version.
Apple Watch SE is the perfect “starter” smartwatch for iPhone users. It runs the latest version of WatchOS and comes with an impressive selection of pre-installed apps. Note that it lacks many of the advanced health tracking features of the Apple Watch 9, but that’s that tradeoff for a lower price point.
- Apple Watch SE (40mm, GPS), $179 at Walmart (reduced from $249)
- Apple Watch SE (44mm, GPS), $209 at Walmart (reduced from $279)
2023 24″ iMac: $1,234 (5% off) at Amazon
For the first time since its release, we’re finding the brand new, 2023 Apple iMacs on sale at Amazon. These are the Apple desktop computers that run using the new M3 processor and the latest version of the MacOS operating system.
This version of the 24-inch iMac runs using the M3 processor with an 8-core CPU and 8-core GPU. It offers a 24-inch Retina display and comes configured with 8GB of unified memory and a 256GB SSD for storage. It’s offered available in seven color options.
An upgraded version of the 2023 24-inch iMac, which also runs using the M3 8-core CPU and 10-core GPU, with a Retina display, 8GB of unified memory and a 512GB SSD for storage is also on sale for $1,614 (which is 5% off).
Mid-2020 27″ iMac: $1,120 (44% off) at Amazon
Apple just announced some major technological enhancements to its newest iMac desktop computers. However, if you’re willing to invest in a less powerful and older 27-inch iMac that runs using a 3.3GHz Intel i5 processor (not Apple silicone), this particular version of the iMac can be purchased for $1,120. That’s a big discount off its $1,999 list price.
This iMac is configured with 8GB of RAM and a 512GB SSD for internal storage, so it makes for a good “starter” iMac desktop computer for someone with just basic computing needs.
Does Apple have Black Friday sales?
Does Apple do Black Friday? Yes. Right now at Apple, when you make an “eligible purchase,” you will receive an Apple Gift Card for up to $200, but this promotion ends on Monday, Nov. 27, 2023. The actual prices for the various products are not currently being discounted.
During The Apple Store Shopping Event happening right now, an eligible purchase includes a new iPhone (receive a $75 Apple Gift Card), Mac (receive up to a $200 Apple Gift Card), iPad (receive up to a $100 Apple Gift Card), or Apple Watch (receive up to a $50 Apple Gift Card). You’ll receive a $75 Apple Gift Card with the purchase of Apple AirPods Max, or a $50 Apple Gift Card with the purchase of Apple AirPods Pro (2nd Generation).
Which stores offer the best Apple deals on Black Friday?
So far during Black Friday, we’re seeing some impressive Black Friday deals happening today on popular Apple products available right now from Amazon, Walmart, Best Buy, Target and other major retailers — especially on slightly older models of MacBooks, iMacs, iPhones, iPads and Apple Watches. With a bit of extra sleuthing, you will discover great money-saving deals on current models of other Apple gear as well, especially on iPads, Apple Watches, AirPods Pro (2nd generation) earbuds, AirPods Max headphones and some genuine Apple accessories.
When does Apple have the best deals?
Apple rarely (if ever) offers discounts on its various products, but several times throughout the year, including between now and Nov. 27, The Apple Store offers an Apple Gift Card for up to $200 on an eligible purchase. Also, during the Back to School period, the company will either offer a gift card or throw in a free bonus product to students, with the purchase of a new Mac or iPad.
What to look for in a deal on Apple Products
As you shop for the best deals on Apple products from the various online sellers, there are five important things to pay careful attention to, including:
- You’ll often find bigger discounts on Apple products that are one or more years old.
- The specific configuration of the product, including its processor, RAM and internal storage (when applicable). Products like the iMacs, MacBooks, iPhones, iPads and Apple Watches come in a wide range of configurations, so make sure you’re purchasing a product that offers the configuration you’re looking for.
- Whether it’s a “new” product, or one that’s been refurbished.
- If the seller is throwing in any additional accessories or an extended warrantee (such as AppleCare+) as a free bonus.
- The return policy offered by the seller.
Looking for even more Black Friday deals? Fashion, beauty, sports fan gear, fitness equipment, furniture, appliances, mattresses, toys – no matter the category, we have your holiday shopping needs covered. Plus, we’re sharing ways to help you make your dollar work harder during Cyber Week and beyond.























